Unlock the Most Popular Snacks in Japan This Year

For a long time, many Japanese foods and beverages have been paid attention to and loved by Chinese consumers, and bloggers can often be seen recommending them on Chinese social platforms. This article selects some featured products in the comprehensive category, hall of fame and sub-category of the 2024 Japanese Snack Awards, a total of 46 award-winning works, and introduces them in combination with product information and consumer reviews.

Comprehensive Award

1. PARM 杏仁ミルクストロベリー（Almond milk ice cream-strawberry flavor）

It is an ice cream that combines almond milk and strawberry flavors. The main ingredients include almond milk, strawberry jam and chocolate coating. The strawberry jam is distributed throughout the ice cream in the shape of a marble texture. Each ice cream has 185 calories and is suitable for consumers who like plant-based dairy products.

2. ＭＯＷ　ほっこり紅はるか（MOW Heartwarming Hongchunxiang Ice Cream）

This is an ice cream from MOW that uses pureed Benchunhyang sweet potatoes from Kyushu as the main ingredient. Benchunhyang is a sweet potato variety with a high sugar content, known for its sweet and rich taste. The feature of this ice cream is its soft Benchunhyang texture combined with the unique milky taste of the MOW brand.

3. ひかえめに言ってクリーム多めのシュークリーム　北海道ソフト（Hokkaido Soft Cream Puff）

The puffs are characterized by rich cream fillings that are not excessive, and crispy on the outside. Some consumers commented that they taste like soft-serve ice cream.

Inducted into the Hall of Fame

The Hall of Fame award recognizes products that have won multiple first place in the annual Mognavi Best Food Awards and have the unwavering support of Mognavi users.

1. 日本ルナ　バニラヨーグルト（Japanese Luna Vanilla Yogurt）

This yogurt contains probiotics that help promote digestion and gut health, is low in fat, high in protein, and can be eaten with fruit or dessert.

2. カゴメ野菜生活100 オリジナル

This is a 100% natural vegetable juice launched by Kagome of Japan. It does not contain artificial additives, pigments or preservatives, and contains natural vitamins and minerals from a variety of vegetables, without adding extra sugar. Many Mognavi consumers commented that they drink this product to make up for the lack of fruits and vegetables.

3. 敷島製パン たっぷりホイップあんぱん（Pasco Butter Bean Paste Bread）

This is a red bean paste bread with fresh cream on top. This bread has a winter limited edition packaging, which has 10% more fresh cream than other bread products.

Sub-categories

1. Best Cocktail Soju: Kirin Ice Salt Lychee Flavor

Kirin Bingjie is a juice sparkling wine with a juice content of 1.9%. This product uses seasonal lychees in summer and combines sweetness and saltiness to increase the taste level.

2. Best non-alcoholic drink: Asahi Zero

The raw material of "ZERO" is Japanese malt, and the alcohol content is 0% through the ブリューゼロ process. According to reports, this Asahi beer is made by brewing beer first and then completely removing the alcohol, retaining more than twice the flavor of ordinary beer.

3. Best beer: Sapporo Lager

This beer was launched by Sapporo Beer's predecessor, Kaitakushi Beer Brewing Co., Ltd., in 1877 and has been passed down to this day. Its main raw material malt basically comes from countries such as Germany, France and Denmark, and Japanese domestic malt accounts for less than 5%. It is said that this Sapporo Lager beer is loved by consumers for its traditional feel and taste.

4. Best Wine: Suntory Wine Coffee <Grape Sparkling Wine> (Red)

It is reported that Suntory Wine Coffee <Grape Sparkling Wine> (Red) retains the rich taste of red wine. Its packaging uses an illustration of a glass filled with ice cubes and sparkling wine, making it easier for people to understand the product's cool and refreshing characteristics, while the bottle cork icon and gold gradient design highlight the high quality of the wine.

5. Best Cup Udon/Soba: Nissin Akagi Red Ginger Heaven

The "Red Ginger Ten" noodles, inspired by the red ghost, retain the crunchy texture but add a little more spiciness and sourness by increasing the amount of red ginger. The soup that comes with the product combines the flavors of bonito and soybean soy sauce.

6.  Best Gummies: Bourbon Shalimoni Yogurt-Flavored Gummies

This yogurt-flavored soft candy contains bifidobacteria and is coated with sugar crystal particles. The main ingredients include glucose, gelatin, yogurt powder and sugar. Netizens commented that it has a special taste. The overall taste is soft like cotton candy, but the outer layer is crispy and tastes rich in yogurt flavor.