Industry News

In food and medicine, mushrooms have stood the test of time. However, in the present moment, their popularity is skyrocketing, particularly those varieties that offer "functional" health benefits.The global functional mushroom market, estimated at over $25 billion, is booming. It is expected to grow over 10% annually until 2030. 

Among the many health food ingredients, PQQ has recently attracted considerable attention.  It is related to the function of mitochondria, the energy factories in cells, and has shown promising effects in improving certain clinical symptoms (such as ischemia and inflammation).

Since the 1970s, research on Hericium erinaceus (lion's mane mushroom) has revealed its ability to protect gastric mucosa by reducing gastric acid and inhibiting Helicobacter pylori through its polysaccharides. Studies have also highlighted its neuroprotective and neuroregenerative properties, with hericenones and erinacines promoting nerve growth factor (NGF) synthesis, thereby alleviating symptoms of mild cognitive impairment. These findings suggest its potential for non-pharmacological intervention in early Alzheimer's disease prevention.Since the 1970s, research on Hericium erinaceus (lion's mane mushroom) has revealed its ability to protect gastric mucosa by reducing gastric acid and inhibiting Helicobacter pylori through its polysaccharides. Studies have also highlighted its neuroprotective and neuroregenerative properties, with hericenones and erinacines promoting nerve growth factor (NGF) synthesis, thereby alleviating symptoms of mild cognitive impairment. These findings suggest its potential for non-pharmacological intervention in early Alzheimer's disease prevention.

Though ginger is often used in cooking without much thought, the spice is highly anti-inflammatory and packed with antioxidants. Ginger's extensive health benefits may support gut health, weight management, women’s health, and much more. 

If you’ve ever wondered how products like ginger root, ginger vitamins, and ginger tea can boost your health, you’re in the right place. Read on to learn more about the variety of ginger products on the market and whether you may benefit from their health effects. 

Ergothioneine was discovered in 1909 from the ergot fungus found in rye.

It has strong antioxidant properties that prevent aging, and it has also attracted attention for its ability to act directly on the brain, a feature not found in other functional ingredients.

Ergothioneine is also known to be involved in improving cognitive function in people with mild cognitive impairment, and is expected to have dementia prevention effects. It is said to be able to be synthesized only by fungi such as mushrooms and some bacteria.

Therefore, it must be obtained through food or supplements.

With NMN now formally recognised by the TGA, supplement brands and manufacturers gain a clearer pathway to develop compliant, science-driven longevity products for regulated markets. This decision marks the maturation of NMN from an emerging ingredient to a mainstream component of healthy ageing formulations.

The matcha powder market is experiencing rapid growth driven by increasing health consciousness. The market was valued at approximately $400 million in 2023 and is projected to grow at a CAGR of 7.4% from 2025 to 2032. As its recognition as a superfood grows, consumers are demanding high-quality and organic products. The expanding use of matcha in desserts and beverages is also a new trend, offering untapped opportunities. This market is evolving towards a richer direction through sustainable products and the fusion of new flavors.

Whether you reside in New York, Kuala Lumpur, or Jakarta, simply breathing daily places you within this global‘invisible epidemic.’ Air pollution is emerging as a more formidable and harder-to-evade killer than smoking, and the ‘surge in lung cancer among non-smokers’ is merely the beginning.

Known overseas as Lion's Mane Mushroom, this fungus has officially risen to the top of the functional edible mushroom category in 2025, earning the title "King of Mushrooms." With its full shape, snowy-white color, and fluffy appearance, it is celebrated not only for its unique look but also as the "Mental Health Mushroom" for its potential benefits in enhancing cognitive function and improving mood. True to the strength and majesty its name suggests, this fungal royalty is driving the global functional food market into a broader future.